titleMail Merge Word 2003/titlecategory3/categoryUse Mail Merge in Microsoft Word 2003 and Word 2007 to produce bulk personalized letters and emails from just ONE document.
Mail merge virtually eliminates the need to pay monthly subscriptions to email marketing companies or agencies.
Most people don’t realize that the software to send personalized bulk emails is ALREADY on their own computer.Mail merge is a very valuable tool for small business owners as it gives you the ability to design and publish professional letters and email campaigns.
Mail merge using word and outlook is relatively simple.Mail merge provides huge benefits for users.In the past when you wanted to send letters or emails out to a list of people you had to manually input each name and address separately.A painstaking procedure at the best of times.Using word mail merge this can all be accomplished in the ONE word document.
So, if you have 100 or even 10,000+ letters or emails to print or send, they can all be done at once with the click of a mouse.
Personalized letters and emails achieve better response rates than mass produced generic letters and emails.
For small businesses and small budgets learning to use mail merge will give you the most bang for your buck.Savvy users of mail merge utilize the features of the software to insert merge fields throughout the document.
Use the recipient’s name frequently throughout the body of your content.Insert kids names, hobbies, preferences and any other details that you have on your database to really make your content as personal as you can.
If your content is highly personalized your message will be more effective. The person will remember it and probably appreciate that you took the time to write to them personally.
Letter Writing Tips: Always use a headline. Include one of your merge fields in the headline to GRAB their attention. Including their name or the name of their business in the headline is a good tactic here.
Include a picture of yourself and ALWAYS include a p.s at the bottom. Photos and p.s’s get an awful lot of attention. Sometimes people will read the headline and the p.s. before they read the content of your letter.
Email Writing Tips:ALWAYS use tables! Designing your emails with tables will make your emails more reader friendly as this format closely resembles the format which people are accustomed to.
You can add borders, cell shading and other styling to your table, plus it is easy to layout your content in an organised manner.
About The Author: This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ. He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:
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